Our Libra™ Process
Stage1: Discovery
Our first discovery meeting is where we get in depth about your company, team, values and target audience. We will be transparent about what we do and challenge you with a set of questions to determine your brand outlines and right colors. Sometimes, it all clicks during the discovery meeting and we already vision how the Animation is going to look like! Truly mesmerizing moment when it happens.
Stage 2 : Scripting
Now that we have a deep understanding of what you do, let’s turn it into a creative and engaging script that hits your target audience where it counts. We’ve got the know-how and experience to tell stories that stick, but we’ll tailor our writing to your brand’s unique insights. This script is your unique value… in 60-90 seconds! By telling your best story, we’re building the foundation for a great video.
We can move together to the next stage after you approve or revise our first script
Stage 3 : Storyboard
After developing your brand message, we’ll craft storyboards, style frames, and design boards based on your brand’s unique style and tone. We take the time to build up your video’s skeleton to ensure that we design the perfect images to uphold your message. This is where a lot of production houses cut corners – but it’s so important to ensure your video is exactly right!
We’re committed to quality and collaboration. This step is a big differentiator from many of our competitors, but we want our client’s to have a say in the creative process from beginning to end.
​
We can move together to the next stage after you approve or revise the Storyboard
Stage 4 : Sound design
Most of the message delivered from the tone, not from the words. That's the reason we work with some of the best voices in the industry and people who take music and SFX seriously. Submersing the viewer into another dimension of understanding while watching your animation.
Stage 5 : Animation
After everything else is perfect, we’ll bring your video to life! This is the heavy lifting – thousands of pieces broken down and reassembled into moving parts… we’re talking painstaking design, frame by frame, so that you get detailed, top-notch motion graphics that set you apart. In fact, it takes about 8 hours of work to get 10 seconds of quality animation
​
We can move together to the next stage after you approve or revise the complete Animation
Stage 6 : Delivery
We form a special bond with our clients and we are genuinely proud of the Animation.
It’s a special moment delivering the explainer video and watching it together for the first time!