Starting of 17th September 2014, Apple declared video previews available for app developers which mean you can now use an explainer video to boost your application in apple store and stand out of the crowd in the crowded Apple app store.
This new development allows you to take strong marketing steps and use explainer videos to promote your application and engage your audience far more efficiently than you could before.
Your explainer video will appear as the first image in the product page slide and the screenshots following
The guidelines for the explainer video previews as for today are:
• Length: 15 – 30 seconds
• No humans or hands in the videos
• Only one video with one language is allowed per app
• Animations, voice-overs, music, text; all welcomed and allowed
For your convenience, full up-to-date information from Apple on this matter Here.
If you have any questions or you want to inquire about producing an explainer video for your company or app, catch me Here.
Animating your brand