7 things you didn't know about explainer videos

May 25, 2014

1. 90% of internet users say that seeing a video about a product is helpful in the decision process.

2. After watching a video, 64% of users are more likely to buy a product online (ComScore).

3. 59% of executives prefer to watch video than read text (Forbes)

4. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% (Unruly).

5. 50% of executives look for more information after seeing a product/service in a video (Forbes).

6. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

7. explainer video animations increase conversion rates by at least 20% (Unbounce).

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