Creating an explainer video is not all about the fun and engaging animation. Of course thats a big part of it and the company's owner will smile everytime he sees it. But at the end of the day, this powerful online marketing tool has to deliver bottom line results and ROI.
What I wanted to show you today is a case study of an explanation video animation created for a company named Crazy Egg.
Long story short, the explainer video generates 21,000$ of income per month as a result of 64% increase in website's conversion rate.
Lets study this success story together.
Crazy Egg is an online solution website's owners and companies can use to see thier traffic exact movement in their website using graphic heatmaps that shows what visitors click and how they behave.
The service Crazy Egg offers and the huge benefits of this powerful tool is pretty complicated to explain in text format. Before creating the explainer video they stumbled on a problem, they had large enough traffic going through their website, but visitors just didn't stopped to read the long texts explaining the product. This resulted in very low conversion rates.
Create a short animated explainer video to quickly and effectively present Crazy Egg to visitors, increase conversion rates, and boost sales.
Neil Patel, the owner of Crazy Egg was amazed to realize that he's investment in a professional explanation video animation returned in the first month of running and started to generate some new income.
The website suddenly started to convert, more and more visitors became happy customers.
As for today, the explainer video gained conversion rates of Crazy Egg website by 64% and resulted in 21,000$ of new income per month.
SkyMap Studio, Tailor-made explainer video